Back in 1995, Steve Jobs in a famous interview described the situation with Apple, which is repeated now.
Steve Jobs interview: One-on-one in april of 1995
«They cared about making a lot of money. So they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy. And instead of following the original trajectory of the original vision -- which was to make this thing an appliance, to get this out there to as many people as possible -- they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.
What that cost them was the future.»
But this fact has not yet managed to significantly spoil the best products in the world. And the new tablet is undoubtedly the best available today, at least for me. But the fact that they are slipping into a greedy race for money is bad for everyone.